Fad

Matt Coughlin
Block F

1.) Gigapets/Tomogatchi

2.) 

3.) The target market for this fad was kids, who carried them around everywhere they went and took care of them.

4.) It was like having a little pet with you everywhere you went and it was fun to care for them.

5.) They became a hassle to carry around and taking care of it just about 24/7 got to be a hassle.

6.) Websites like Webkinz and Club Penguin put them out of business.