This article talks about how the new Star Wars movie coming out this Friday has faced some marketing challenges that none of the other 7 movies had to face. Part of this is because technically, this movie is not part of the series and is just an add in between episodes 3 and 4. Also, just last year the new Star Wars: Episode 7 came out, so there was a lot of hype behind that. Episode 7 was hyped up because there was an 11 year period between the making of episode 7 compared to the making of episode 3, the last Star Wars made. Lastly, since there isn't as much hype around this new movie compared to episode 7, it is harder to sell it hard to the public because it hasn't even been a year since the last Star Wars movie came out.
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